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Top 10 Video, Multimedia Websites – April 2009

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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US Trade Deficit Rises 5.4%

The Bureau of Economic Analysis of the Department of Commerce reported this week that the US trade deficit rose 5.4%, from $26.1 billion in February 2009 to $27.6 billion in March 2009, writes Retailer...

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Google Still #1; MSN Shopping Search Grows 615%

The total number of US searches in April 2009 increased 4.4% year-over-year, with Google Search firmly holding the #1 search-provider spot when ranked by total searches, according to Nielsen Online,...

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1 in 3 Americans Drinks Alcohol at Least Weekly

Three in ten (29%) US adults report that they drink alcohol, including beer or wine, at least once a week, with 6% saying they drink daily, and men and Easterners more likely to drink than others,...

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Middle-Agers Help Hulu Grow 490%

Though YouTube continues to rank as the #1 video web brand in the US, with 5.5 billion total streams in April, Hulu ranks #2 as it continues on a steep growth trajectory, increasing 490% in total...

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Top 10 House and Garden Websites – April 2009

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Top 10 Broadcast Media Websites – April 2009

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Reputation Survey: Corporate America Rates ‘Terrible’

Led by nosediving perceptions of US auto and financial companies, the images of US corporations have plunged to their worst levels in 10 years, with 88% of Americans rating the reputation of...

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Search Volume up 3% in April

Americans conducted 14.8 billion core searches last month, a 3% gain over March, according to April, 2009 data from comScore, Inc.’s qSearch service, which indicate that a large majority of searches...

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Consumers Think Fewer Ads Spell Trouble

More than 48% of US adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates that the business is likely struggling, according to a study from...

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26% of Mobile Users Text While Driving

Despite an increasing number of state bans on driving while texting (DWT) and numerous reports of texting-related accidents, more than one-fourth (26%) of US mobile-phone users send and/or receive text...

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Social Media Generates Hype; Fails to Deliver Marketing Punch

A new study argues that social media has reached its tipping point, with 83% of the online population now using it in some form – and more than half doing so on a regular basis, reports MarketingVOX....

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Top 10 Health & Medical Information Websites – April 2009

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Top 10 Brands Advertised on Radio – Week of 05-11-09

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Behind the Curve: Week Ended May 22, 2009

Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)

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Eclipsed by E-mail, Direct Mail to Tumble 39% by 2013

Direct mail is being negatively affected by online efforts, specifically email, and is expected to decline 39% in the next five years – from $49.7 billion in annual spend in 2008 to $29.8 billion by...

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Online Brand Fraud Rises; Marketers Struggle to Quantify

Top marketers are reporting increasing levels of brand fraud during the recession, especially online, but they are struggling with how to quantify it and many feel powerless to act on it even if they...

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80% of Recession Shoppers Want Companies with ‘Human Face’

Quality and overall value, rather than price, are the driving forces behind consumer purchase decisions in the current economy, according to (pdf) a multi-country survey of shoppers by Euro RSCG...

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Online Search Share, March 2009 & April 2009

Note: ComScore’s qSearch 2.0 figures are based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video...

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Top 10 Family Websites – April 2009

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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